Wednesday, October 29, 2014

Panama Leads in Latin America attracting investors


Panama leads Latin America in terms of attracting foreign direct investment, according to a report by the United Nations Economic Commission for Latin America and the Caribbean.

In Central America, only Panama and Guatemala experienced growth during the first six months of the year, while investment in Latin America as a whole declined by 23% to $ 84 billion, compared with the same period last year; this is partly due to a slowdown in the sector of natural resources.

Panama received $ 2.6 billion in the first half of the year, an increase of 26% compared with $ 2.1 billion in the same period last year.

Guatemala recorded $ 713 million, up slightly from the $ 693 million received in the first half of 2013.

Costa Rica experienced a decline of 21% to $ 1.1 billion.

The largest drop in the region was found in El Salvador, where FDI fell to $ 25 million in the first half, down 67%.

Among the challenges facing El Salvador to attract investment are high levels of crime and lack of economic advisers in embassies abroad.

FDI in Mexico also sank; in this case by 66% to $ 9.8 billion while the figure in the first half of last year was $ 28.7 billion.

However, 2013 was an unusual year for Mexico, with the purchase of the Model brewery by Anheuser-Busch InBev, based in Belgium, at $ 13.2 billion, representing an exceptional boost.

Colombia with $ 8.5 billion, grew by 10% compared with the same period last year.

Thursday, October 2, 2014

Spotify ¿es una estrategia social y musical?





La música está inherente al Ser Humano. El 99.7% de la gente no podría vivir sin música y por tanto es el contenido más interesante y mejor reclamo para el usuario.

Spotify ofrece una amplia gama de musica, y es verdad haces una conexion con las melodias, de ti depende que tendencia tienes que tipo de musica sientes que te influye y hace vibrar, la musica actualemente influye mucho, con sus mensages, si antes se decia eres lo que comes; ahora aplica lo eres lo que escuchas, ademas de tener excelente estilos y grupos para cada ocasion, te ofrece otras aplicaciones, que debes probar, otro punto es que ofrece otras posibilidades para las marcas que son casi ilimitadas. “Spotify establece un ecosistema de relación entre los artistas y bandas con los usuarios, y las marcas pueden introducirse para hacer uso de ese contenido de la manera más creativa, diferente y relevante posible”.
 Tiene una amplia audiencia debido a que comparte musica y tecnologia, es toda una experiencia  con un punto de vista emocional y directo.